The first thing that was told to me when I became a professional author is that before I even put one word on a page, I needed to build an email list. It didn’t surprise me because I ran a fashion blog for over a year and I was a veteran with online marketing. However, I was surprised there were still authors who didn’t know how to build an email list or what to do once they had one.
So, I thought it was high time that I break it down email marketing in an easy and fun way so you can nail your next book launch. Pull up a chair, grab a pen and paper, and let’s get down to it, shall we?
1. Why Do You Need An Email List?
It’s important to build a social media following. It’s a great way to interact and keep your readers informed on what’s going on with your writing. DO NOT DEPEND ON SOCIAL MEDIA! First, the engagement with your content depends on the whims of a social media platform’s wonky algorithms, so your readers might not even see your promotion posts. Also, if something happens like your account gets suspended or accidentally deleted (this happens all the time) this a great way to keep in contact with your readers.
Book marketing should always happen MONTHS ahead of the actual book dropping and email marketing is an essential part of that. Your email subscribers are your ride or die fans, and they are going to be the people who spread the good word about your books.
2. How To Create An Email List?
Now that you know how important an email mailing list. The next thing you need to do is create one. The easiest way and most affordable is MailChimp. They have a freemium plans where you get the first 2000 subscribers with limited access to their service for free. However, if you need more options, you can pay for it.
I have been using MailChimp for years and I can not recommend it enough. Just sign up and get started. After you sign up, depending on your website platform. I use a self-hosted WordPress site there are plugins or a copy and paste code where you can add an email sign up forms to your website.
3. You Have an Email List. Now What?
This is the question I hear all the time from other authors. I have a mailing list, but I don’t know what to send! Here are a few suggestions:
- Snippets from your current work in progress.
- Behind the scenes, look at what’s going on in your life.
- Sneak peeks and cover reveals.
- Promotions of upcoming books
- Question and Answer sessions
- Character aesthetics and studies.
The list goes on and on. Just do what you do best and be creative. Don’t worry about being perfect, just be you. Talk to your readers and engage with them. If you are still having problems consider doing a course or reading a book about email marketing. The whole point is to reward your core readers and to keep them engaged.
And these are my three terrific tips that you make an email marketing super star. Do you have any questions? Let me know down in the comments!